History

For more than a decade FreeLife® has built upon its mission of serving others by providing an opportunity to realize improved health, wellness, and abundance in life. What began with Co-Founders Ray Faltinsky and Kevin Fournier has grown to one of the world’s leading providers of scientifically backed nutritional products including TAIslim® and GoChi®. Here are some of FreeLife’s most memorable moments:

1981

Ray's Mother

Against all odds, Martha Faltinsky, Ray Faltinsky's mother, is healed of osteoporosis through the use of nutritional supplements defying modern medicine's prediction that she will eventually be wheelchair bound, and igniting a passion for nutrition and natural healing in FreeLife's future Co-Founder and CEO.

1990

Ray Faltinsky and  Kevin Fournier

Ray meets Kevin Fournier and they develop a friendship that will lead to the launch of one of the most successful companies in the Direct Selling industry.

1992

Yale

CEO & Co-Founder Ray Faltinsky travels across America meeting with corporate executives in the Direct Selling industry while writing his thesis on the subject. He graduates from Yale Law School with a passion for the industry.

1995

Success Week Magazine

Ray and Kevin see their dreams materialize with the launch of FreeLife. By the end of the year, FreeLife becomes the youngest company ever featured on the cover of Success magazine.

2000

Inc. Magazine

History is made when Inc. magazine announces that FreeLife ranks #296 on the Inc. 500 List as one of the fastest growing privately held companies in America.

2003

Goji Bottle

FreeLife launches Himalayan Goji® Juice in October 2003.

GojiKids

FreeLife establishes a charitable giving program, GojiKids®, to support the Leaders of tomorrow—children all over the world. Each month, a portion of our profits is donated to children's organizations internationally to help children in need. To date, FreeLife has given over $1,000,000 to more than 150 children’s charities around the world.

Ray Faltinsky - Co-Founder / CEO

Ray Faltinsky is privileged to join some of the brightest Leaders in the Direct Selling industry by sitting on the Board of Directors for the Direct Selling Association (DSA). FreeLife is the youngest company to have a representative on this prestigious board.

2005-2007

TIME Magazine LogoFreeLife has record-breaking growth and TIME magazine named the Himalayan goji berry as the Number 1 breakout Superfruit of the year; referring to it as a source of energy and longevity!

2008

GoChi BottleFreeLife launches GoChi®: The Next Generation of Himalayan Goji® Juice and releases ground-breaking studies showing that this new product can improve health and well-being in 19 key areas, through a daily serving of just 4 ounces, in as little as 14 days! On January 8, 2008, FreeLife released a groundbreaking study which has been published in the highly respected Journal of Alternative and Complementary Medicine (JACM). As a peer-reviewed journal, JACM will only publish research that has been independently verified by an expert panel of judges, and that level of scientific validation truly represents a first for a juice product in our industry. This pivotal randomized, double-blind, and placebo-controlled human clinical trial showed that a daily serving of just 4 ounces of GoChi can significantly improve your health and well-being in 13 important ways in just 14 days! The study was published in the May 2008 issue.

Journal of Alternative and Complimentary MedicineA second human clinical trial demonstrated the impressive antioxidant power of GoChi, and the findings of this important study have now been verified and accepted by the independent panel of expert judges at the highly regarded scientific journal, Nutrition Research. In yet another FreeLife® human clinical trial, the goji berry’s legendary effects on the immune system were scientifically validated. This study became the third to be accepted by a leading peer-reviewed journal, this time the internationally respected Journal of Medicinal Food.

It was in 2008 when FreeLife scientists accidentally discovered the belly fat burning ability of the goji berry. Study participants lost more than 2 inches of belly fat in just 2 weeks! This discovery served as the catalyst for FreeLife's ground-breaking TAIslim 90 Day Challenge launched in October 2011.

Kevin Fournier - Co-Founder / PresidentKevin Fournier is honored to join some of the brightest leaders in the Direct Selling industry by sitting on the Board of Directors for the Direct Selling Association (DSA). Kevin joins the ranks of CEO Ray Faltinsky, who sat on the board in 2003. FreeLife has been an active member of the Association since 1996.

2009

TAIslim BottleThe revolutionary, quadruple patent pending weight loss formula, TAIslim® liquid is unveiled at the January 2009 Business Launch generating a wave of astounding weight loss results. TAIslim helps you to reach and maintain a healthy weight by fighting abdominal fat, enhancing your metabolism, helping to control your appetite, and cleansing and replenishing your body.

REVERSE! and Jule of the OrientREVERSE!®: The Ultimate Anti-Aging Formula first debuted at the TAIslim Revolution Launch. It is driven by a proprietary blend of 75 scientifically validated super nutrients not found in ordinary multivitamins, including age-defying resveratrol, ultra-purified heart-healthy omega-3 fish oil, and the miracle bone buildervitamin K2.

The launch of Jule of the Orient® in September allowed attendees to be the first to experience its remarkable health benefits. An energizing blend of jiaogulan, the Chinese immortality herb, and 21 supernutrients from around the world, Jule® is Nature's Greatest Treasure®. Jule gives you the antioxidants and anti-aging and immune system support that you need to live life to the fullest!

FreeLife HeadquartersFreeLife Team Members moved into the new $21 million Corporate Headquarters in Phoenix Arizona in August 2009. The 75,000-square-foot building is LEED® certified. This certification recognizes structures that achieve water efficiency, emissions reductions, and improved indoor environmental quality.

2010

TAIslim SKINNYs and TAIslim SHAKEsDeemed Fat's Newest Enemy, TAIslim® SKINNYs™ debuted in April. Delicious sugar-free SKINNYs are scientifically designed to help you feel full for hours. TAIslim SKINNYs are the perfect snack to help you lose weight.

In September TAIslim® SHAKEs were welcomed with great enthusiasm by Marketing Executives and Customers worldwide. As an additional component to the TAIslim Total Body System, these scientifically formulated and nutritious meal-replacement SHAKEs will help you reach and maintain an ideal weight.

2011

TAIslim BOOSTERsThe TAIslim Total Body System got a big boost with the addition of TAIslim® BOOSTERs™. Mixing TAIslim BOOSTERs with your SHAKE is an easy way to boost your System results, nutrition, and metabolism.

TAIslim ChallengeIn October, FreeLife launches The TAIslim 90 Day Challenge with the goal of addressing the global obesity epidemic and becoming the "The Worldwide Leader in Healthy Weight Loss."

FreeLife's LUX Car ClubFreeLife launches its new Lux Car Club which quickly becomes a smashing success with Leaders all around the world.

2012

Roayl Promotion In April, FreeLife launches the $1,000,000 Royal Promotion, which rewards new Royal Ambassadors better than ever before with up to $1 million in cash bonuses!